Guides
Guides we would followif it were our hotel.
No growth hacks and no numbers we cannot back up. Just guides on the few things that make a difference online, short enough to read between two check-ins.
Latest
- Reviews
Hotel reviews in other languages: how to reply
How to reply to hotel reviews in other languages: answer in the guest's language, keep your own voice, and avoid the mistakes that translation tools make.
- Google profile
Direct bookings from Google: what you control
Direct bookings from Google start with what you control: your Google profile, a Book button to your own booking page, and a website that leads there too.
- Reviews
Reviews on Booking.com and Tripadvisor: what to do with them
Reviews on Booking.com and Tripadvisor need their own replies, on their own sites. Where to answer them, what to write, and why the same rules apply everywhere.
- Reviews
How to answer a bad hotel review on Google
How to answer a bad hotel review on Google: the shape of a reply that works, what never to write, and what to do when the review is simply not true.
- Google profile
Google Business Profile for hotels: what you can post
A Google Business Profile for hotels works differently: no opening hours and no offer posts. What you can post, what Google does not allow, and what helps.
- Guest chat
A hotel website chat: what it should answer, and where it stops
What a hotel website chat should answer at night, where it should stop, and how it hands the rest to a person. Practical, and without the hype.